A video podcast is a great opportunity to build expertise in your field. Why video and not just audio? What are the benefits of video podcasting? Audio is excellent because it can go out to multiple platforms and encompass a large audience. With video podcasting you get all of the benefits of audio PLUS you can utilize the videos on YouTube, the second largest browser behind Google. Now there are also video podcasting platforms (besides YouTube) that allow you to upload the video as well as the audio. Why go to the trouble?
Video Podcasting is a Next Level Strategy
- Did you know that more and more search results on Google bring up YouTube videos and not just articles? YouTube transcribes every video so the benefits of video are just as good or even better than traditional written blogs.
- Video podcasting provides you the opportunity to create content for multiple platforms.
- Video allows your audience to really get to know you and build a strong connection. They can see you, watch your expressions, match the voice to a real live person.
What Type of Podcasts Could You Do?
Narrative (Single Voice)
The narrative is simply you talking and sharing your message. This is the easiest way to create content to get started! You simply need to coordinate you!
Conversation / Interviews
Interviews or conversations can be more engaging depending on your expertise. Now it’s not just you speaking but you are interviewing someone else around your area of expertise. Sometimes this can be perceived by your audience to bring additional value.
Fiction
Fiction podcasts are great for entertainment! They have started to explode even more as people look for that on the go entertainment, similar to the days of radio shows.
How Can I Use a Video Podcast for Content Creation?
Video Podcasts are great for content creation! Once you have the episodes filmed and released, cutting smaller clips to use on social media is quick and easy.
Where can you post vertical video content?
- Instagram Reels: 90 seconds or less
- YouTube Shorts: 60 seconds or less
- TikTok: Up to 10 minutes
What about landscape content? I personally clip videos from interviews that are focused on one idea that I can then share on YouTube as well as Facebook. It isolates the idea for the audience! Yes, you can use horizontal content on TikTok or Reels but it isn’t nearly as effective as the vertical reels.
What are the Benefits of Video Podcasting?
Video podcasting is more engaging for your audience; it provides additional ways to find you such as YouTube and other social media platforms. Video podcasting allows your audience to really connect with you and your expertise! If you have questions about video podcasting, give us a call at (561) 276-4422 or email us at office@batcatmedia.com. We look forward to connecting with you to help you launch your video podcast!
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