What's the greatest challenge to owning a business? Is it knowing the right strategy, creating the right products/services, marketing the right way? I would venture to say one of the most important if not THE MOST IMPORTANT aspects of owning a business is the mindset of the business owner. I've met countless entrepreneurs who have gone into business for themselves and suddenly started to panic. Have you as a business owner ever woken up in the middle of the night in shear panic on how you are going to pay some invoice or pay an employee or pay [...]

In my digital marketing business, when I am working with prospective clients who come to me with some need, whether it be website design, social media management, content creation, local SEO or more, I typically ask them what they are trying to accomplish. The answer shouldn't just be to get more business. We are all trying do that. I want to know exactly what kind of business this business is seeking. Does the business want to increase the number of female customers or the number of small business b2b customers. I need to have a clear idea of [...]

Can you believe that we are almost in May? One-third of 2016 has flown by and now is a great time to assess your business and where you are in relationship to your goals for 2016. Key areas you need to review include revenues, expenses, marketing and advertising budget, ROI in marketing and advertising, client make up, lead generation and conversion. Some small business owners are so busy working in their business that working on the big picture of their business comes second. As a small business owner, I totally understand and always encourage people to at least take [...]

How does a business survive? A business survives by gaining new business as well as retaining existing business where appropriate. That’s why the previous two blogs, What is Your Vision for 2015 and Creating a Strong Foundation in Your Business are so important. Each of these steps builds to then help your business create a strong lead generation strategy. Are you ready to generate new leads for your business? Targeting your ideal customer impacts how you reach those leads. Understanding the demographics, psychographics, and behaviors of the ideal client is essential in reaching the right audience. The first step: [...]