Video Production Delray Beach

Video Marketing overtook content marketing for B2B and is not far behind in B2C. Are you looking to improve your SEO? Do you want to drive more traffic to your website? Do you want to introduce your business to your potential customer? Videos are the way to go. At BatCat Media Group, located in Delray Beach, we offer an array of video services including website introduction videos, educational videos, marketing videos for social media, and testimonial videos just to name a few. We shoot our videos in 4k and they are then rendered to HD and we provide a complimentary upload to your YouTube or Vimeo channel.

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. (Source: Hubspot, 2022)

Video Production Delray Beach! How to Market with Video

Video production has become one of the hottest marketing tools in the last few years. It has become increasingly important in marketing and advertising for Local SEO, branding on your business’s website as well as across all social media platforms in every industry.  It has overtaken written content marketing as the leading means of online marketing for businesses in all industries.  Although having timely, relevant written content and other forms of marketing remain as important as ever to promote your business to potential customers, the rise of video marketing has completely changed the landscape for businesses looking to win customers and attract traffic to not only their websites, but also across their social media pages and boost their entire online presence.  A company with strong video marketing efforts increases the size and pool of potential customers it is reaching and can increase its online visibility and reach.  This is one reason video content marketing is so important in today’s hyper-competitive business landscape.

The format of the videos that potential customers expect and will pay attention to either online or on social media has also changed.  The quality needs to be excellent and the format sharp and professional.  Length is also extremely important given that attention spans in the era of mobile phones and the Internet are much shorter and given that many, if not most, people are accessing the Internet or social media on their phones.  Therefore, marketing videos need to grab your attention quickly, remain relevant to your subject matter and be as concise as possible.

These changes in the video production and marketing landscape present real challenges for businesses looking to put out video content that is not only relevant and professional, but that potential customers will watch and engage with.  BCOSF Media, located in Delray Beach, not only has expertise in video marketing for businesses of all sizes and in all different industries, but we provide a wide array of video marketing services to help your business increase its online presence.  We can deliver simple, engaging videos that will promote your brand and help turn potential customers into actual clients.

Why Video Marketing is so Important

Video production or video content marketing is not what it used to be in either length, format or content.  The type of scripted “talking head” video interview that lasts 5-10 minutes and consists largely of canned questions and prepared answers is less effective in capturing the attention of potential customers.  Instead, viewer attention spans are shorter, and consumers expect the answer quickly regarding a company’s products or services.  The average user spends mere seconds watching a video online before deciding whether to keep watching or simply close the browser tab.  That means you have a very narrow window in which to capture the attention of that potential customer and tell him or her about your business and its products or services.

With that being said, there are numerous ways in which to get your marketing message out to a large group of potential customers. At BCOSF Media, we offer a complimentary consultation to determine the best way to market your product or service using video. Below are just some of the available video formats for your business.

Infomercials
TV Commercials
Corporate Videos
EPK Videos
Event Video Production
Live Music Performances
Music Videos
Nonprofit Videos
Short Films
Explainer Videos
Animation

Videos are increasingly a means to reach a younger audience that prefers watching a video to reading about a product or service. Tastes have changed and consumers prefer to interact with brands and their products and/or services directly through video content marketing.  You need to ensure that your business also shifts its marketing focus to keep up with these trends.

Why Our Extensive Experience Will Help Your Video Marketing Campaigns

The unique aspect of working with our company is that we offer video production services where the work is all performed in-house by our experienced team.  This gives us complete control over the quality, content and presentation of the final product.  We can tailor any marketing or advertising videos to your exact specifications in terms of length, format, subject matter and a whole host of other variables.  BCOSF has the knowledge and expertise to do everything from preparing the initial script/storyboard to the actual filming to editing and then finalizing the video.  Once the video or videos are completed, we then can edit them to your specifications as many times as needed without consulting an outside vendor.  We often film in 4K and render the video in HD since most viewing devices are still HD. We will either send you the video file and/or upload the file to YouTube, Vimeo or any other video hosting platform. YouTube transcribes your video and allows for additional search engine optimization through the video listing. Once uploaded to a hosting platform, you can then embed the video on your business’s website and use it on your company’s social media pages.   All of this is done to drive more traffic to your company’s website and to increase your company’s online profile.

If you are looking to improve your business’s SEO ranking, enhance its online presence, drive more traffic to your business’s website, or simply present your business in a different light online and across social media, contact BCOSF Media today.  Videos are the reality in marketing and your business needs to make sure it is riding that wave rather than being washed ashore.  At BCOSF Media in Delray Beach, we offer an array of video production and marketing services including TV commercials, corporate videos, nonprofit videos, short films, event production videos, website introduction videos, educational videos, marketing videos for social media, and testimonial videos.  Contact us today to discuss how we can assist your business to grow its customer base and enhance its online presence through video content marketing.

Some Words From Our Clients

I just wanted to let you know how much I have enjoyed working with you. It isn’t every day that I find a web developer / designer that is as easy to work with as you. I find it very easy to communicate my ideas to you so that you can bring my visions to life! Probably the greatest quality that I have enjoyed is that you do exactly what you say you are going to do in the time that you say it will be done!

Tracy Stroderd

We cannot say enough great things about the website that Allison built for us. She was flexible, responsive, informative and patient with us as we worked through the nuisances and specifics of exactly what we were looking for. She was so helpful when it came time to turnover the website to us, teaching us the ins and outs of how to manage it ourselves. The website she built has been a tremendous help in us growing our brand and our business.

Jeremiah and Lindsey Flores, The Wine Wave

Our experience with BCoSF has been wonderful. We have worked with Allison both for business consulting as well as a website redesign. Allison kept us informed along the way and was more than happy to explain all aspects of transitioning and what to expect upon completion. The finished product is perfect. I will not hesitate to recommend BCoSF to my friends and fellow business owners. Thank you!

Jenna & Todd MacQueen, MacQueen Air Conditioning & Refrigeration

“I did a lot of research to find the right professional to design my website. I could not have been more satisfied with my decision to hire Ms. Turner to get the job done. She was creative, worked quickly, and has provided easy to understand training to assist me in using my site. I highly recommend Ms.Turner to business owners looking to build an attractive, functional, and professional website!”

Kristin Woodling, Pamper Your Mind

As a consultant whose expertise is in advising others on matters that improve their prospects for growth, I was pleased to have selected Allison Turner and BCoSF to advise me on my own marketing strategy and and branding.

Vin Nolan, Sustainable Economic Development Solutions

Allison Turner helped take our boring outdated website to the next level!  She listened to our ideas and feedback to create a site we love.  She made the site very user-friendly, highlighting our special service areas.  We were very pleased that she took the time to sit down with us to explain how we can access our backsite and change things in the future.  We loved working with Allison and would recommend her to anyone looking to create or revamp their website!

Allison Turner and her team did an amazing job creating a company logo and website for our family owned landscape company!  In this day in age, we thought it was important to create an online presence and she really helped us achieve that.  Allison listened to our ideas and created our webpage exactly how we envisioned and very quickly too!  She also took the time to sit down with us and walk us through how we could update the page ourselves if we wanted to.  That was especially helpful since we would like to continuously add to and update our before and after photos.

We were equally pleased with our logo design.  We told her our colors and general idea for logo and her designer really nailed it!  Right away she came up with five or so logo ideas.  We went back and forth tweeking and combining different options until the design was exactly how we wanted.  After 20 years in business, it’s nice to now have a cohesive look for our company trucks and uniforms.  Thanks Allison and your team for your amazing work!!

Bat Cat Media Branding - Graphic Design
BatCat Media - Website Design
BatCat Media - Video Production
BatCat Media - Dream Plan Start Grow Business Coaching
BatCat Media - Live Streaming
BatCat Media - Podcasting TV Shows
BatCat Media - Online Marketing
BatCat Media - Music Production