Video Production Delray Beach! How to Market with Video

Video production has become one of the hottest marketing tools in the last few years. It has become increasingly important in marketing and advertising for Local SEO, branding on your business’s website as well as across all social media platforms in every industry.  It has overtaken written content marketing as the leading means of online marketing for businesses in all industries.  Although having timely, relevant written content and other forms of marketing remain as important as ever to promote your business to potential customers, the rise of video marketing has completely changed the landscape for businesses looking to win customers and attract traffic to not only their websites, but also across their social media pages and boost their entire online presence.  A company with strong video marketing efforts increases the size and pool of potential customers it is reaching and can increase its online visibility and reach.  This is one reason video content marketing is so important in today’s hyper-competitive business landscape.

The format of the videos that potential customers expect and will pay attention to either online or on social media has also changed.  The quality needs to be excellent and the format sharp and professional.  Length is also extremely important given that attention spans in the era of mobile phones and the Internet are much shorter and given that many, if not most, people are accessing the Internet or social media on their phones.  Therefore, marketing videos need to grab your attention quickly, remain relevant to your subject matter and be as concise as possible.

These changes in the video production and marketing landscape present real challenges for businesses looking to put out video content that is not only relevant and professional, but that potential customers will watch and engage with.  BCOSF Media, located in Delray Beach, not only has expertise in video marketing for businesses of all sizes and in all different industries, but we provide a wide array of video marketing services to help your business increase its online presence.  We can deliver simple, engaging videos that will promote your brand and help turn potential customers into actual clients.

Why Video Marketing is so Important

Video production or video content marketing is not what it used to be in either length, format or content.  The type of scripted “talking head” video interview that lasts 5-10 minutes and consists largely of canned questions and prepared answers is less effective in capturing the attention of potential customers.  Instead, viewer attention spans are shorter, and consumers expect the answer quickly regarding a company’s products or services.  The average user spends mere seconds watching a video online before deciding whether to keep watching or simply close the browser tab.  That means you have a very narrow window in which to capture the attention of that potential customer and tell him or her about your business and its products or services.

With that being said, there are numerous ways in which to get your marketing message out to a large group of potential customers. At BCOSF Media, we offer a complimentary consultation to determine the best way to market your product or service using video. Below are just some of the available video formats for your business.

Infomercials
TV Commercials
Corporate Videos
EPK Videos
Event Video Production
Live Music Performances
Music Videos
Nonprofit Videos
Short Films
Explainer Videos
Animation

Videos are increasingly a means to reach a younger audience that prefers watching a video to reading about a product or service. Tastes have changed and consumers prefer to interact with brands and their products and/or services directly through video content marketing.  You need to ensure that your business also shifts its marketing focus to keep up with these trends.

Why Our Extensive Experience Will Help Your Video Marketing Campaigns

The unique aspect of working with our company is that we offer video production services where the work is all performed in-house by our experienced team.  This gives us complete control over the quality, content and presentation of the final product.  We can tailor any marketing or advertising videos to your exact specifications in terms of length, format, subject matter and a whole host of other variables.  BCOSF has the knowledge and expertise to do everything from preparing the initial script/storyboard to the actual filming to editing and then finalizing the video.  Once the video or videos are completed, we then can edit them to your specifications as many times as needed without consulting an outside vendor.  We often film in 4K and render the video in HD since most viewing devices are still HD. We will either send you the video file and/or upload the file to YouTube, Vimeo or any other video hosting platform. YouTube transcribes your video and allows for additional search engine optimization through the video listing. Once uploaded to a hosting platform, you can then embed the video on your business’s website and use it on your company’s social media pages.   All of this is done to drive more traffic to your company’s website and to increase your company’s online profile.

If you are looking to improve your business’s SEO ranking, enhance its online presence, drive more traffic to your business’s website, or simply present your business in a different light online and across social media, contact BCOSF Media today.  Videos are the reality in marketing and your business needs to make sure it is riding that wave rather than being washed ashore.  At BCOSF Media in Delray Beach, we offer an array of video production and marketing services including TV commercials, corporate videos, nonprofit videos, short films, event production videos, website introduction videos, educational videos, marketing videos for social media, and testimonial videos.  Contact us today to discuss how we can assist your business to grow its customer base and enhance its online presence through video content marketing.