We find that oftentimes small businesses don’t have a video marketing strategy. We have heard several reasons including, we don’t have time or the money to do video. While video may take more time, there are various ways to make it happen on your budget.
Most importantly, social media and Google LOVE video! Five important reasons exist for why you need to include video in your online marketing strategy!
1) Enhanced Engagement: Social media algorithms often rank video higher than images or words. People engage with video more than a static image. The video provides the target market an opportunity to learn more about the business in a dynamic way.
2) Improved Brand Awareness: Video has the potential to reach a larger audience and bring more brand awareness. It allows the small business to compete with a larger business and more importantly stand out.
3) Enhanced SEO Performance: As I mentioned earlier, search engines often prioritize video content in search results, boosting organic traffic to websites and improving overall search engine optimization (SEO) efforts. This is important for social media and search engine optimization.
4) Effective Storytelling: Your target market is more engaged through a story. Video marketing gives you the opportunity to create your brand story and message. Your target customer gets to know you and your business more quickly and effectively.
5) Higher Conversion Rates: Studies consistently show that incorporating video into marketing campaigns leads to higher conversion rates, whether it’s driving sales, generating leads, or encouraging specific actions from viewers.
Video marketing is critical for all businesses to use! If you are a small business and you want to increase your engagement, visibility, brand awareness and convert more customers, video marketing is a must! The beauty of video marketing is everyone has the opportunity to do it well and succeed with it.
If you need assistance in your video marketing strategy, please reach out to us to set up a complimentary consultation.
