Video is everywhere! From TikTok to You Tube to Instagram and Facebook, it’s almost impossible to escape the influence of video today. Video has become a communication medium that is pervasive in society for a wide variety of applications: entertainment, instruction, and events, to just name a few.  Now it’s time to put video to work in your marketing campaign. Online videos account for more than 80% of all consumer internet traffic. Google gives higher ranking to websites with video content.  Mobile video consumption rises by 100% every year. Here, Executive Producer Jack Schulman of BCOSF Media explains how an investment in video can deliver a big payoff.