Optimize Your Website for Local SEO

Local SEO is a large undertaking because so much goes into it. It is not only what you do on the website but also what you do off the website that makes the difference. Today, we are going to talk about five onsite enhancements you can make to optimize your website for Local SEO.

  1. On-Page SEO Enhancements:

    1. Using H1, H2, and H3 tags help your website users and search engines navigate your website more easily. H1 tags are used for the main topic for the page while H2 and H3 highlight important points that support your main topic.
    2. Incorporating unique content on each page is important on your website. A website has the ability for you to update the Title and Meta Description for each page, making your information more relevant and keyword focused.
    3. Include your local business address either on the contact page or on the footer so your information is easily found. This address will match the address on your Google Profile, social media accounts and any directory listings you may have.

2) Mobile Optimization:

    1. Make sure you always review your website on mobile platforms including cell phones and tablets. At least half of your traffic is probably viewing your website from a cell phone or tablet. The user experience on those platforms is critical; otherwise, you will have people bounce off your site quickly.
    2. Loading times are critical for mobile sites. If your website takes a long time to load, people aren’t going to wait, but will go on to the next option.

3) Schema Markup for Local SEO:

    1. Schema Markup is something you implement on the backend of your website that helps search engines understand your content and location. Your end user won’t see it but Google will.

4) Content Marketing with a Local Focus:

    1. Create and publish relevant content that focuses on your local market. This might be highlighting something in the local news, an event or promotion. Depending on your industry, sometimes this can be more difficult but think outside of the box and you will definitely find an opportunity.

5) Link Building within the Community:

    1. Backlinks to your website are important. Networking with other local businesses where you can cross promote will help.
    2. Consider joining your local Chamber of Commerce or other networking organization that has a directory where you can list your information and your website. This is an easy way to gain a backlink to your website.

While a lot goes into it, you can make small steps to optimize your website for Local SEO. If you have questions or need assistance, feel free to reach out to us by phone, (561) 276-4422, or contact form.